The Objective: Increase foot traffic to retail stores by creating interest from the outside with a photo realistic nature vinyl, inspiring customers to come inside. 

The Challenge: This design needed to be adjusted for every Backcountry store, each with different window dimensions. The design also needed to accommodate space for Backcountry products and mannequins. 

The Solution: The windows from the season prior featured a single line illustrative scene. I felt that I could combine the retail team's vision with our brand illustrative style to create something that felt like a evolution and progression from the previous season's windows. The final design features a desert scene, created with images of plants and rocks I found and cut out, in addition to illustrations from our library.